Hima Ah
Building betterhood
- Role
- Social Media Marketing Lead at betterhood™️
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Social Media Marketing Lead
Apr 2025 — Present · Bangalore, IN
Leading brand, content, and growth strategy for a fast-scaling D2C pain relief and recovery brand.• Scaled Instagram from 98 to followers in just 10 months through data-driven content strategy and consistent experimentation• Analyzed insights daily - tracking retention curves, saves vs shares, hooks, posting windows, and format performance to optimize growth• Built structured content systems focused on conversion, not vanity metrics• Conceptualized and executed high-performing reels, educational campaigns, and product storytelling• Led influencer collaborations and creator campaigns aligned with revenue objectives• Played a key role in offline brand activations, including marathon partnerships as official recovery partner• Contributed to new product development (NPD) initiatives and packaging design for the recovery range• Worked cross-functionally across marketing, operations, and leadership in an early-stage team environmentFocused on building beyond aesthetics combining content, data, product thinking, and brand strategy to drive measurable growth.
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