Hillol Paul
Growth Marketer | SEO & Paid Ads Specialist | Driving Organic & Performance-Led Growth
- Role
- Digital Marketing & Growth Strategist at Vars Health
- Location
- Silchar, AS, IN
- LinkedIn followers
- 500 followers
About Hillol Paul
With over 5 years of experience in digital marketing, I specialize in SEO strategy, Google Ads, performance marketing, and content-led growth. My background spans B2B SaaS, eCommerce, and affiliate marketing, where I’ve consistently delivered measurable business outcomes through data-driven campaigns.Currently contributing to Maker’s Row, a leading B2B marketplace for manufacturers, I’ve led initiatives that significantly improved organic visibility and user experience through advanced technical SEO, schema implementation, and site performance optimization. I’ve also played a key role in backlink acquisition and on-page content strategies to increase domain authority and engagement.Previously at Borgos Technologies, I developed and executed performance marketing campaigns that resulted in increased demo signups, reduced CAC, and improved ROAS. I bring hands-on expertise in Google Ads, GA4, Search Console, Hotjar, and A/B testing tools to refine funnels and boost conversion rates.Whether scaling content programs or optimizing paid search campaigns, I thrive at the intersection of creativity, analytics, and user behavior.Let’s connect if you’re looking for someone who can blend strategy with execution across SEO and paid media to accelerate growth.
Experience
Digital Marketing & Growth Strategist
Feb 2026 — Present · San Francisco, CA, US
Conducted in-depth SEO audits and implemented growth strategies. • Led on-page, off-page, and technical SEO across multiple websites. • Optimized site structure, speed, mobile responsiveness, and UX. • Executed high-intent keyword research and competitor analysis. • Built SEO content clusters targeting staffing and credentialing keywords. • Created and published SEO-optimized blogs aligned with EEAT. • Implemented schema, metadata optimization, and internal linking strategies. • Developed ethical backlink campaigns and guest posting initiatives. • Structured SEO strategy for upcoming job board platforms. • Monitored performance using GA4 and GSC for data-driven improvements. • Managed LinkedIn, Instagram, Facebook, and Twitter (X) accounts. • Built CEO LinkedIn authority through strategic content and networking. • Increased engagement through active community management. • Updated website design to improve UX and conversion readiness.
Education
Lalit Jain Commerce College, Silchar
b.com, Business/Commerce, General
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.