Hillary Wetherall
Community Manager @PAVOI
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WORK HISTORY
Community Manager @PAVOI
EDUCATION
Conestoga College
Bachelor's degree, Public Relations
Univeristy of Guelph
Psychology
ABOUT HILLARY WETHERALL
I am a strategic community and brand marketing leader with a strong foundation in public relations and a proven track record of building engaged, high-performing communities that drive measurable business impact. In my current role at PAVOI where I serve as Community Manager, I oversee and scale brand communities, ambassador & affiliate programs, and creator partnerships with a strong focus on performance, retention, and authentic brand advocacy. I work at the intersection of community building, e-commerce, and digital marketing, leveraging platforms like TikTok, Instagram, YouTube and TikTok Shop to turn engagement into revenue and long-term brand loyalty. My experience has given me a deep understanding of how community fuels modern brand growth, from customer acquisition to lifetime value.Previously, I built my career in the agency environment, with a focus on media relations, influencer partnerships, and integrated PR campaigns for diverse clients. Over time, I took on increased responsibility across accounts, refining my skills in storytelling, relationship management, and creative execution. This experience laid the groundwork for my transition into community-focused, brand-side roles.Areas of Expertise - Community building & management- Digital brand marketing & social commerce, including TikTok Shop - Ambassador, affiliate, and creator programs - Media relations - Influencer partnerships - Project management & team leadership - Strategic planning Education Bachelor of Public Relations (Honours): Conestoga College [20••••21]Interests - Career growth & development opportunities - Industry trends & emerging practices - Mentorship & collaboration - Idea swapping with like-minded PR and marketing professionals Let\'s connect and explore opportunities within the dynamic world of marketing & public relations. Feel free to reach out to discuss collaborations, industry insights, or potential projects. I am excited to continue growing my career and leveraging my skills to drive meaningful impact!
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