Hillary Lima

About Hillary Lima

With over a decade dedicated to public relations, marketing, and strategic communications, my work has been deeply rooted in the mission-driven sectors of healthcare, social impact, and public service. I\'ve cultivated a robust track record of leveraging communications as a catalyst for positive change in Rhode Island and beyond.My expertise is uniquely balanced between hands-on governance and high-level strategic counsel:Public Affairs and Policy in ActionI thrive on navigating complex stakeholder landscapes and applying executive-level insights to policy challenges. This includes-Executive Guidance: Providing oversight and fiscal planning for a large municipal corporation (with a $120M budget) and developing the policy for utilizing ARPA funds for infrastructure projects-Legislative Advocacy: Leading statewide advocacy efforts as a Board Director and Chair of the Legislative Committee for the RI League of Cities and Towns, formalizing policy stances on state legislation. I\'ve also prepared clients for testimony before state and municipal committees and successfully shepherded legislation, such as Tax Stabilization Agreements (TSAs), through the state process-Program & Planning: Directing long-range planning, including overseeing the municipal Comprehensive Plan process, and leading complex program development, like the creation of the Municipal Fire Commission and securing a $25 million school bond.Strategic Communications LeadershipMy experience in communications is comprehensive, spanning agency leadership and in-house roles-Integrated Campaigns: Crafting and executing PR, marketing, and digital strategies for diverse clients in medtech, healthcare, and software, consistently delivering measurable outcomes-Reputation Management: Directing strategic PR initiatives that drive brand awareness and community engagement and leading branding and messaging strategies for healthcare systems like South County Health-Team Leadership: Managing client relationships as a trusted advisor and mentoring junior staff and interns to strengthen team skills and foster a collaborative environment.I am passionately focused on working with individuals and organizations that are driven by making our community a better place to live, work, and play. I am eager to connect and explore how we can leverage collective expertise to advance impactful social change initiatives.

Experience

1. Principal

   Red Thread Strategies

   Sep 2025 — Present · RI, US

Education

• Rhode Island College

  Bachelor of Arts (B.A.), Communication, Public and Professional

  2010 — 2014

• University of Rhode Island

  Master of Public Administration - MPA, Political Science and Government

• Rhode Island College

  Bachelor of Arts (B.A.), Political Science

  2010 — 2014

Skills

• Marketing
• Nonprofits
• Microsoft Office
• Speech Writing
• Press Releases
• Public Speaking
• Marketing Communications
• Facebook
• Time Management
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Editing
• Political Campaigns
• Community Outreach
• Politics
• Microsoft Word
• Team Leadership
• Strategic Communications
• Leadership
• Policy
• Content Strategy
• Graphic Design
• Indesign
• Access
• Communication
• Media Monitoring
• Public Relations
• Organization
• Media Relations
• Nonprofit Organizations
• Making Deadlines
• Social Media
• Newsletters
• Content Marketing
• Talk Radio
• Advertising
• Organizational Leadership
• Basic Journalism
• Event Planning