Hillary Shipp
Marketing | Public Relations
- Role
- Public Relations Aministrative Officer at Sterling Bank
- Location
- Fayetteville, AR, US
- LinkedIn followers
- 500 followers
About Hillary Shipp
Marketing professional with 12+ years of shopper marketing expertise for CPG clients in food, personal care, household needs and pet care across multiple channels including Mass, Club and Grocery. Experience includes-Developing consumer insight based marketing programs that align with brand, retailer and sales objectives -Customizing national consumer promotion programs to meet retail specific objectives -Collaborating with internal and external cross-functional teams, executives and other key stakeholders to achieve collective organizational objectives -Managing $3.0MM-$5.0MM marketing budgets at retailer and brand levels -Executing in-store programs as well as out-of-store consumer communication -Leading internal agency team(s) in program execution -3+ years of direct people management.
Experience
Public Relations Aministrative Officer
Oct 2022 — Present · Fayetteville, AR, US
Education
University of Arkansas at Fayetteville
Bachelor of Arts (B.A.)
1998 — 2002
University of Arkansas at Fayetteville
Bachelor of Science (B.S.)
2002 — 2003
Skills
- Marketing Management
- Brand Management
- Retail Marketing
- Account Management
- Strategic Planning
- Marketing
- Marketing Communications
- Social Media
- Marketing Strategy
- Integrated Marketing
- Customer Insight
- Management
- Shopper Marketing
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