Hillary Smith

WORK HISTORY

EDUCATION

SKILLS

ABOUT HILLARY SMITH

Thanks for stopping by! I serve as the Assistant Director of Social Media at Clemson University. I\'ve managed the daily organic presence for all of the University social media channels from 20••••21. Since January 2021, my focus areas shifted to include a focus on our paid social media strategy, analytics tracking, digital accessibility and crisis communications. I graduated from Youngstown State University with a BS in Marketing in 2015 and graduated with my MS in Marketing from Clemson\'s College of Business in 2020. During that time I also had the privilege of leading the Graduate Student Government committee as the Director of Communications and Social Media. Since 2019, I\'ve been working on researching regarding digital accessiblity. My work has been accepted as an academic paper for the American Marketing Association and Public Policy Conference in 2020. I was also accepted to attend a 3-day doctoral seminar at Loyola-Marymount University in Los Angeles pre-conference (canceled due to COVID). I spoke at the 2022 AMA and Public Policy conference in Austin, Texas in June of 2022. Alongside by mentors, I\'ve also presented at the Society for Marketing Advances conference in Charlotte, North Carolina in November of 2022 where our paper won \'Best in Track.\'Feel free to reach out and connect!