Hillary Proctor
Associate Experience UI Director at Electronic Arts | UI UX Leadership | Player Focused Design
- Role
- Associate Experience Design Director - Ui at Maxis Studios - Ea
- Location
- Danville, CA, US
- LinkedIn followers
- 500 followers
About Hillary Proctor
I am a Associate UI Director at Electronic Arts with over a 15 years of experience shaping the UI and UX of world-class games. At EA, I have advanced from designer to team leader, contributing to The Sims 4 and directing UI design for The Sims Mobile while mentoring designers and building scalable systems that support large player communities. I am both a hands-on designer and a strategic leader. I prioritize feedback from players and integrate those insights into evolving visual UI styles that enhance usability, clarity, and engagement. By combining craft with leadership, I help teams deliver design that not only looks great but also resonates with players and drives measurable impact. I thrive at the intersection of creativity, systems thinking, and collaboration, bringing structure to vision and vision to execution. My areas of focus include: UI UX Leadership and Mobile Games Development Design Systems Player Centered Design Cross Functional Collaboration Team Development Creative Direction Technical Skills Figma | Adobe Suite (Illustrator/Photoshop/XD)| Sketch | Flinto | Principal Development Tools Unity | Unreal Engine | Proprietary Tools | Perforce Project Management Jira | Asana | Agile/Scrum
Experience
Associate Experience Design Director - Ui
Jun 2024 — Present · US
Education
Bryant and Stratton College
Interactive Media Design
2008 — 2009
Bryant & Stratton College - Syracuse North
Associate's Degree Interactive Media Design
2008 — 2009
Skills
- User Interface Design
- Typography
- Actionscript
- Illustrator
- User Experience
- User Interface
- Flash Animation
- Css
- Illustration
- Storyboarding
- Photoshop
- Logo Design
- E-Commerce
- Adobe Illustrator
- Vector Illustration
- Graphics
- Adobe Creative Suite
- User-Centered Design
- Web Applications
- User Experience Design
- Video Games
- Html
- Corporate Branding
- Graphic Design
- Mobile Applications
- Ilustrator
- Wire Framing
- Web Design
- Adobe Photoshop
- Art
- Art Direction
- Icon Design
- Team Management
- Interaction Design
- Wireframes
- Mobile Devices
- Posters
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