Hillary Coldiron

About Hillary Coldiron

A detail oriented and process driven individual looking to expand my working knowledge. Fast paced operative who thrives in environments requiring ability to effectively prioritize and juggle concurrent projects. A rigorous thinker and planner whose great ability to produce consistent and accurate results would be a beneficial addition to any organization.Category Management with a demonstrated history of working in the consumer goods industry. Skilled in Operations, Sales, Shopper Marketing, and Project Management, Category Management, Planogram Analytics, JDA, CKB, Planogram Generator. Strong business development professional with a Bachelor of Business Administration (BBA) focused in Marketing from University of Arkansas.

Experience

1. Associate Director

   Tyson Foods

   Apr 2026 — Present

   Lead shopper marketing strategy and execution across all retail partners and brand portfolios, driving integrated programs that connect brand objectives with shopper behavior. Oversee the development of insight-led campaigns, retail media, and in-store/omnichannel activations to deliver measurable growth. Partner cross-functionally with brand, sales, and analytics teams to align priorities, optimize performance, and strengthen retailer relationships at scale.

Education

• University of Arkansas

  Bachelor of Business Administration (BBA), Marketing

  2008 — 2012

Skills

• Sales
• Customer Service
• Customer Satisfaction
• Marketing
• Retail
• Social Media
• Leadership
• Social Media Marketing
• Social Networking
• Time Management
• Merchandising
• Cold Calling
• Event Planning
• Account Management
• Management
• Customer Retention
• Direct Sales
• Property & Casualty Insurance
• Life Insurance
• Sales Management
• Fashion
• Commercial Insurance
• New Business Development
• Negotiation
• Retail Sales
• Notary Public
• Problem Solving
• Business Development