Hillary Radcliff

About Hillary Radcliff

Strategic digital marketing and social media leader with 10+ years of experience driving brand growth through content strategy, communications, and creative storytelling. I specialize in building audience-focused digital strategies that elevate brand visibility, accelerate engagement, and align with business objectives across B2B and B2C environments.I’m known for combining data-driven insights with creative execution—offering actionable recommendations that shape future strategy and building cross-functional partnerships that bring campaigns to life. With a people-first leadership style and a track record of results, I thrive at the intersection of creativity, strategy, and measurable growth.Gallup Strengths: Developer | Achiever | Relator | Input | Learner DISC Profile: Id

Experience

1. Senior Social Media Strategist

   Plante Moran

   Jul 2022 — Present

   Drive social media and digital marketing strategy, growing corporate channels from to followers and increasing brand awareness, community growth, and customer engagement.Leverage analytics and performance metrics to refine content strategy, consistently achieving a 12% engagement rate (up from 2.5%) and offering strategic recommendations to senior marketing leadership.Lead employee advocacy and influencer programs, enabling 1,500+ staff members with training on LinkedIn best practices, personal branding, and thought leadership. Expanded reach to 35 million in 2024. Collaborate with executives, communications, and creative teams to align content strategy with business objectives, ensuring consistent brand storytelling across digital campaigns.

Education

• Miami University

  Bachelor of Arts (B.A.)