Hillary Lyons

🤓 Let’s turn your brand chaos into competitive advantage | ⚙️ I build the marketing OS that helps your team think bigger & move faster 🏃‍♀️ | AI + Notion Strategist | Founder & CEO @ Syntropy

Role
Head of Marketing at Maxitech
Location
Santa Rosa, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Hillary Lyons

Tired of outgrowing your messaging before Series B?I help B2B SaaS teams scale their content without sacrificing voice, clarity, or credibility.Syntropy was built for growth-stage SaaS companies tired of generic agency playbooks and AI spam. I design adaptive marketing systems that keep pace with your evolving story, your customers\' real needs, and your investors’ expectations.My approach is simple: fuse human insight with intelligent automation to amplify what makes you different (not erase it).→ Architect AI-powered content engines that deliver quality at scale without reading like they were prompt-engineered in a hurry.→ Sharpen your positioning so your brand feels intentional, not interchangeable.→ Build marketing systems that grow with you, eliminating guesswork and wasted cycles.→ Bridge strategic vision with tactical execution so you can prove ROI without losing your soul.If you’re done duct-taping content tools together and want to build a marketing system that actually grows with your company, let’s t••••••••@wordsmith.site

Experience

  1. Head of Marketing

    Maxitech

    Jul 2024 — Present

    Developed and led an integrated content marketing strategy covering blogs, LinkedIn, pitch decks, and all other internal and external resources, ensuring a consistent brand story around enterprise AI.• Rewrote and redesigned the Maxitech website to align with the company’s pivot to an investment fund, clarifying the brand vision and strengthening its position as a thought leader.• Oversaw a brand repositioning effort that bridged technical insight with real-world application, resonating with both investors and enterprise clients.

Education

  • Vassar College

    Bachelor of Arts (BA), Sociology & Geography

    2008 — 2012

  • University of Gastronomic Sciences - Pollenzo

    Master's Degree, Human Ecology and Sustainbility

    2014 — 2015

Skills

  • Ethnobotany
  • Public Relations
  • Microsoft Office
  • Teaching
  • Blogging
  • Food Safety
  • Editing
  • Culinary Skills
  • Chef
  • Grant Writing
  • Recipes
  • Restaurant Management
  • Event Management
  • Food
  • Creative Writing
  • Community Outreach
  • Cooking
  • Food Service
  • Menu Development
  • Cuisine
  • Nonprofits
  • Restaurants
  • Research
  • Natural Horsemanship
  • Writing
  • Catering
  • Facebook
  • Management
  • Food & Beverage
  • Customer Service
  • Fine Dining
  • Event Planning
  • Public Speaking
  • Social Media Marketing
  • Marketing
  • Microsoft Excel
  • Foraging
  • Hospitality
  • Social Media
  • Social Networking

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Hillary Lyons — Head of Marketing at Maxitech in Santa Rosa, CA, US | Unifers