Hillary Johnston

About Hillary Johnston

I am a results-oriented Marketing and Digital Operations Leader with a passion for bringing clarity, structure, and momentum to an organization. As the Global Director of Digital Marketing + Innovation for the Global Infrastructure pillar of Sidara—comprised of TYLin, Introba, and Landrum & Brown—I lead the digital strategy and Martech transformation.My expertise lies in orchestrating the three core pillars of marketing and digital operations:PEOPLEI build and empower high-performing teams, fostering a positive and collaborative environment where each individual can grow and leverage their unique strengths to achieve collective success.PROCESSI excel at translating strategic goals into streamlined workflows and clear operating models, ensuring teams can work efficiently and deliver exceptional results.TECHNOLOGYI optimize MarTech stacks and implement new systems to drive digital transformation, incorporating AI-enabled solutions and modern visibility strategies like GEO/SEO to enable smart decision-making and continuous improvement.With over a decade of experience, I am committed to a simple goal: protecting my global team\'s time and creating the systems that allow us to work faster, smarter, and with greater alignment.

Experience

1. Global Director, Digital Marketing Innovation

   TYLin

   Mar 2026 — Present

   I lead the strategy and evolution of the digital marketing function across the Global Infrastructure pillar of Sidara—comprised of TYLin, Introba, and Landrum & Brown. My role is centered on building a centralized Martech capability that empowers our brands to engage clients more effectively and execute with data-driven precision.Digital Transformation: Architecting a global Martech roadmap that integrates CRM, CMS, and enterprise data systems to support long-term business growth.Strategic Innovation: Identifying and scaling emerging technologies, including AI-enabled solutions, to improve operational efficiency and modernize client engagement.Market Visibility & Omnichannel Strategy: Overseeing integrated digital programs—including GEO/SEO, paid media, and social—to ensure a consistent, sophisticated, and searchable brand presence.Global Team Leadership: Scaling and mentoring a hybrid team of technical specialists, balancing onshore expertise with global resource flexibility.Performance & Adoption: Establishing the metrics and training programs necessary to ensure technology investments deliver measurable ROI and high adoption across marketing and pursuit teams.

Education

• Brazosport College

  Office Professional, Administrative Assistant and Secretarial Science, General

  1998 — 1999

Skills

• Environmental Awareness
• Website Development
• Project Management
• Web Analytics
• Sharepoint
• Research
• Knowledge Management Systems
• Jquery Mobile
• Technical Writing
• Html Scripting
• Sustainability
• Business Analysis
• Crm Integration
• Strategy
• Strategic Planning
• Customer Relationship Management (Crm)
• Program Management
• Graphic Design
• Information Systems
• Marketing Communications
• Crm
• Business Process Improvement
• Leadership
• Analysis
• Management
• Marketing
• Project Planning
• Environmental Compliance
• Web Interface Design
• Client Development