Hilary Hainsworth Smith
Let\'s make practical sense of big data for retail.
- Role
- Associate Director- Us Retail Analytics at NielsenIQ
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Hilary Hainsworth Smith
CPG & Retail PnP & Assortment SME with 20+ years experience.
Experience
Associate Director- Us Retail Analytics
May 2021 — Present · US
End to End Analytics sales to US clients in all classes of trade, including sales pipeline management, outreach campaigns, demos, RFIs & RFPs, financial reporting, Salesforce maintenance, and proposal creation and negotiation. •Understands retail and category management principles including price strategy, price elasticity, promotion/trade management, assortment planning, and shopper data. • Collaborates with cross functional teams including delivery, implementation, and client success to create impactful demand generation campaigns relevant to Nielsen IQ Retail Analytics growth strategy • Weaves thought leadership, client specific insights, & industry material into client conversations to build context and clarity to the outcomes our solutions can deliver.
Education
San Diego State University-California State University
Bachelor of Arts (B.A.), International Business
2001 — 2007
Fachhochschule Reutlingen
Aussenwirtschaft, Aussenwirtschaft
2007 — 2007
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