Hilary Pradia

About Hilary Pradia

Driven brand marketing and communications leader with over 10 years of experience in crafting impactful brand stories and strategies. My journey has taken me from leading communication efforts at a non-profit to driving innovative marketing campaigns across various industries, including healthcare, real estate, finance, and education. As a visionary Director, I successfully spearheaded a transformative rebranding initiative that not only elevated our organization\'s profile but also resulted in a 30% increase in social media engagement and a surge in positive media coverage. Leading a dynamic team, I orchestrated campaigns that boosted website traffic by 50% and event attendance by 35%, demonstrating my ability to drive measurable growth and engagement. One of my proudest accomplishments was building a high-performing team that produced digital marketing content, driving a remarkable $1 million increase in revenue within just 5 months. This achievement underscored my talent for aligning creative vision with strategic goals to deliver exceptional results. With a B.A. in Psychology and a Masters of Arts in Leadership, I bring a unique blend of analytical insight and leadership skills to every project. My expertise spans communication strategy, branding, social media marketing, and creative direction. I am passionate about using storytelling to connect with audiences and inspire action. Let’s connect and explore how we can collaborate to create impactful and innovative marketing strategies that resonate and drive growth.

Experience

1. Project Director

   Nonprofit Organization

   Oct 2023 — Present · Houston, TX, US

   Develop and execute comprehensive marketing campaigns for targeted communities, effectively driving brand awareness and serving students in HISD. Spearheaded a rebranding campaign from scratch, weaving our organization’s narrative into every element, which resulted in a 30% boost in student engagement and a significant rise in media coverage and public awareness. Built and guided a new communications team, fostering a culture of innovation and collaboration, which led to the creation of impactful content that drove a 50% increase in event attendance and a 35% uptick in parent participation within the first year. Initiated and executed outreach programs to underserved communities, crafting compelling stories that resonated and expanded our network, resulting in a 20% increase in community partnerships and enhancing our presence and influence in key areas.

Education

• Houston Christian University

  Master of Arts - MA, Christian Leadership

  2017 — 2019

• Champion School of Real Estate

  Real Estate Sales License

  2013 — 2013

• University of North Texas

  Master of Business Administration - MBA, Music Business

• Careerist

  Sales Engineering

• University of Houston

  Bachelor of Arts (B.A.), Psychology

  2011 — 2015