Hilary Goss Dennen
Marketing Director - Juice at Welch\'s
- Role
- Marketing Director at Welch's
- Location
- Winchester, MA, US
- LinkedIn followers
- 500 followers
About Hilary Goss Dennen
Marketing professional displaying strategic thinking and impeccable attention to detail on behalf of the brand. Proactive, results-driven approach to problem solving by working with cross-functional teams to give voice to the consumer’s needs.
Experience
Marketing Director
Nov 2024 — Present · Concord, MA, US
Leading team of Brand Managers and Associate Brand Managers overseeing Welch\'s Juice platforms - Developing three-year Strategic Growth Plans - Delivering Welch\'s Zero Sugar to market with Welch\'s largest ever support plan and coordination across aisles, formats and flavors
Education
Questrom School of Business, Boston University
MBA, Marketing
2010 — 2012
Fashion Institute of Technology
BS, Advertising Marketing Communications
2002 — 2005
Skills
- Google Analytics
- Media Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Social Media
- Online Advertising
- Marketing
- Competitive Analysis
- Integrated Marketing
- New Media
- Comscore
- Digital Marketing
- Lead Generation
- Marketing Communications
- Product Development
- Strategy
- Doubleclick
- Digital Strategy
- Sem
- Marketing Research
- Digital Media
- Market Research
- Analytics
- Advertising
- Media Buying
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