Hilary Burcell
Product & GTM Strategy | Market & Competitive Intelligence | Analyst Relations | Customer Insights
- Role
- Pmm Director, Insights at Dialpad
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Pmm Director, Insights
Oct 2024 — Present
I lead Dialpad’s competitive intelligence, analyst relations, and marketing thought leadership functions. I design and implement AI-enabled tools and processes to streamline and raise the bar on our messaging & positioning, accelerate insights, and scale content development. Oct-Dec 2024 (consultant)
Education
Stanford University
Bachelor of Arts (B.A.), Political Science
University of California, Davis
Specialization, Market Research
2019 — 2020
Michigan State University
Specialization, Design & Make Infographics
2020 — 2020
Skills
- Marketing
- Product Management
- Digital Media
- Advertising
- Agile Methodologies
- Market Research
- Product Marketing
- Mobile Applications
- Analysis
- Product Requirements
- Product Planning
- Analytics
- Competitive Analysis
- Start-Ups
- Mobile Devices
- User Interface
- Cross-Functional Team Leadership
- User Experience
- Segmentation
- Go-to-Market Strategy
- Consumer Electronics
- Strategic Partnerships
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