Hilary Blackburn

About Hilary Blackburn

Successful, results-oriented bank marketing executive focused on the customer experience in the design and delivery of products and services across channels, digital solutions, marketing programs and online advertising, website design, e-Commerce, and social media. Ability to think “big picture” strategy and to understand and manage the details. Strong leader, communicator and relationship-builder with proven ability to achieve alignment and foster collaboration among senior management and team members. Ability to direct complex projects encompassing multiple systems, cross-functional teams and staff; staying within budget and timelines.Specialties: • Banking• Brand management• Budgeting/forecasting• Collaborative leadership• Customer experience• Digital (online and mobile) banking• Direct Mail• Email Marketing• Online advertising• Online applications• Problem resolution• Product lifecycle management• Product marketing• Project management• Relationship building• Regulatory Compliance • Research and analysis• Social media• Strategic planning• Vendor management• Website design

Experience

1. Senior Vice President, Sales Development, Product, Marketing

   Potomac Bank

   Mar 2023 — Present

Education

• Radford University - College of Business and Economics

  Bachelor of Science (BS), Accounting

• Virginia Commonwealth University

  Certificate , Direct Marketing

• The George Washington University

  Certificate , Managing Projects in Organizations

Skills

• Project Management
• Web Design
• Credit Cards
• Integrated Marketing
• Customer Service
• Retail Banking
• Strategic Planning
• Direct Marketing
• Executive Management
• Portfolio Management
• Competitive Analysis
• Customer Experience
• Start-Ups
• Financial Services
• Crm
• Business Process Improvement
• Budgeting
• Internet Banking
• Financial Analysis
• Sdlc
• Social Media
• Product Development
• Sales
• Business Strategy
• Leadership
• Social Media Marketing
• Business Development
• Program Management
• Mobile Banking Product Management
• Lead Generation
• Vendor Management
• Research
• Strategy
• E-Commerce
• Customer Relationship Management (Crm)
• Banking
• Risk Management
• Business Analysis
• Marketing
• Online Banking Product Management