Hilary Wilczek

About Hilary Wilczek

Marketing Operations leader who transforms marketing strategy into measurable business results by aligning technology, process, data, and execution.Marketo Certified Expert (MCE) with 10+ years hands-on experience. I\'ve led three full Marketo implementations—all complex migrations from existing platforms—and built high-performing marketing ops teams from the ground up. My expertise spans customer lifecycle design, sales & marketing alignment, technology stack integration, and creating dashboards that serve both day-to-day execution and executive decision-making.

Experience

1. Director, Marketing Operations

   Discovery Education

   Oct 2023 — Present · Boston, MA, US

   Lead marketing operations for a global organization supporting 3 business units- Team of 2 FTEs and 2 ContractorsKey Achievements- Led enterprise martech consolidation post-M&A – Migrated from dual instances (Pardot + Marketo) to unified Marketo platform, ensuring no disruption to revenue operations and establishing scalable infrastructure for future growth- Transformed campaign execution efficiency – Implemented standardized Marketo templates, global forms, pre-built audiences, and streamlined Asana workflows, enabling faster and more consistent campaign launches- Rebuilt marketing attribution infrastructure – Designed last-touch and multi-touch attribution model with executive dashboards, providing clear visibility into marketing\'s revenue contribution- Architected lead lifecycle and scoring model – Built framework aligning marketing and sales on lead quality and readiness- Expanded martech stack – Implemented Marketo Measure (Bizible), 6sense, LeanData, for enhanced attribution, account-based marketing, and lead routing automation- Support regular executive reporting at QBR and Board Meetings

Education

• Assumption University

  Bachelor's degree, Business/Corporate Communications

Skills

• Management
• Html
• Strategy
• Meeting Planning
• Tourism
• Hospitality
• Business Development
• Marketo
• Photoshop
• Travel Management
• Office Management
• Event Planning
• Marketing
• Advertising
• Camtasia
• Negotiation
• Email Marketing
• Project Planning
• Account Management
• Customer Service
• Sales
• Customer Satisfaction
• Dreamweaver