Hilary Weaver
- Role
- Senior Editor, the Wildest at Kinship
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Hilary Weaver
I am a December 2014 graduate of the Missouri School of Journalism, where I majored in…
Experience
Senior Editor, the Wildest
Jul 2022 — Present · New York, NY, US
Manage a team of 25 regular freelance writers and expert reviewers to create and publish regular breaking news and SEO-driven health, behavior, lifestyle, and commerce content in the pets space.•Publish 15 to 20 breaking news, SEO-driven, lifestyle, behavior, health, and commerce pieces per week. •Manage Adopt a Pet contract editor to publish regular adoption-focused content across that site. •Collaborate with senior management to determine the editorial strategy and focus of the site from week-to-week and month-to-month. • Manage freelance budgets for both The Wildest and Adopt a Pet. •Stay on top of development needs for the CMS to ask for tools — such as donation links at the bottom of animal rescue-focused features — that will help us best engage with our audience. •Continue to develop brand voice for our audience of millennial and Gen Z pet parents to inform, entertain, and convey allyship for all stages of pet parenthood.•Work on marketing team to track our audience\'s engagement with the site (traffic metrics, needs as pet parents) to create and deliver content across our brand. This includes short-and-long-term initiatives, such as content for Adopt a Pet \"Adopt a Shelter Dog Month,\" our annual \"Best in Show\" shopping package, and content that serves new pet parents. •Identify SEO needs and optimize content to compete with Google\'s Expertise, Authority, Trust guidelines for ultimate success on search engine result pages (SERP).•Determine social strategy and select images that will perform best on site and social, in conjunction with social media manager
Education
University of Missouri-Columbia
Magazine Journalism, Writing and Editing
2011 — 2014
Skills
- Editorial
- Copy Editing
- Fact-Checking
- Ap Style
- Blogging
- Storytelling
- News Writing
- Creative Writing
- Feature Articles
- Web Content
- Editing
- Proofreading
- Magazines
- Copywriting
- Journalism
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