Hilary Roberts
Partner at 5sight Consulting | 5sightconsulting.com
- Role
- Partner at 5sight Consulting
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Hilary Roberts
A contract/fractional pharma industry Market Research Director, with decades of…
Experience
Partner
Dec 2018 — Present · Scottsdale, AZ, US
Since starting 5sight consulting I have worked with a wide variety of companies: Ionis Pharmaceuticals, Insmed Inc (respiratory), Janssen PAH, Janssen Oncology, CymaBay (recently purchased by Gilead) and Jazz Pharmaceuticals. Therapeutic experience while at 5sight consulting:• Cardiology: novel gene therapy in development to help patients with sHTG lower their tryglyceride. Pulmonary: bronchiectasis, COPD, pulmonary arterial hypertension (PAH)• Oncology: advanced NSCLC with EGFR mutations, prostate cancer, AML, CML • Immunology: RA, Crohn’s disease, Ulcerative Colitis• Rare disease: NTM lung disease, primary biliary cholangitis (PBC liver), narcolepsy (sleep)Most recently I have:• Unraveled HCP /patient disconnects enabling focused but aligned messaging to both groups• Tested promotional \'creative territories\' with HCPs and Patients using behavioral science • Provided critical customer feedback which drove company-wide strategic response to a new MOA threatening to disrupt treatment paradigm• Driven pricing research in breakthrough oncologic therapies, both US and globally• Prioritized a range of indications for early pipeline asset assessing clinical endpoints• Implemented Global Competitive Intelligence capability facilitating proactive planning
Education
The College, Swansea University, UK
Bachelor Degree with Honors
Skills
- Marketing
- Strategy
- Strategic Planning
- Customer Insight
- Product Launch
- Product Development
- Global Marketing
- Market Research
- Oncology
- Neurology
- Marketing Research
- Medical Devices
- Cross-Functional Team Leadership
- Biotechnology
- Marketing Strategy
- Pharmaceutical Industry
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