Hilary Murdock

About Hilary Murdock

At the intersection of Product Marketing, Go-To-Market (GTM) strategy, and Brand Building, I deliver unique insight, actionable strategy and (most importantly) measurable results.Product Marketing: Specializing in customer research, strategic positioning, and compelling messaging that drives adoption. Leveraging market research and competitor analysis to accelerate growth initiatives. Developed messaging framework that increased demo requests by 32%.GTM Strategy: Aligned marketing, product, customer success and business development through data-driven insights, resulting in 41% increase in marketing-qualified opportunities. Executed expansion strategy that improved net revenue retention from 107% to Brand Building: Established Threekit\'s compelling brand identity through effective storytelling and positioning that resonates with enterprise clients. Refreshed brand guidelines and visual identity that contributed to 27% increase in enterprise website engagement. Developed content strategy that drove 78% growth in organic traffic.Thriving in fast-paced environments where agility and adaptability are essential. Focused on delivering tangible results and drawing the straight line between product marketing efforts and business outcomes, consistently delivering SQLs that turn into ACV.

Experience

1. Global Head of Product Marketing, Paypal World

   PayPal

   Dec 2025 — Present · Chicago, IL, US

Education

• Columbia University

  MS, Strategic Communications

• Marquette University

  Bachelor of Science, Business Finance

Skills

• Online Advertising
• Integrated Marketing
• Digital Media
• Strategic Communications
• Social Media
• Interactive Marketing
• Marketing Communications
• Advertising
• Marketing
• Email Marketing
• Public Relations
• Digital Strategy
• Digital Marketing
• Social Media Marketing
• Creative Strategy
• Copywriting
• Direct Marketing
• Direct Mail
• Marketing Strategy