Hilary Keates
Marketing & Business Development Leader | CPG, Sustainability, Footwear, Apparel & Banking | Driving Growth & Operations Excellence
- Role
- National Board Member at Grateful Giving
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Hilary Keates
Results-oriented, passionate, and strategic senior marketing & general management leader with 20+ years of consumer-packaged goods, financial services, sustainability, agriculture, start-up, and lifestyle experience. Core areas of capability:• Lifestyle/Retail• Personal Care• Beverage/Food• Financial Services• Climate• Start-Up• Local/Regional to Global • Mature Categories to New White Spaces• Long Term Brand Strategy/Innovation to Short Term Operational DeliverySpecialties: Consumer Packaged Goods Marketing | Brand Development | Brand Strategy | Brand Positioning, Identity & Architecture | Package Design & Brand Visual Identity | Innovation & New Product Development | Consumer Insight | Strategic Planning | General Management | Integrated Campaign Development | Digital Strategy | Managing Complex Agency Relationships | Building & Leveraging Licensing Opportunities | Retail | Sales | Business Development | Team Leadership, Development & Mentoring | P&L Management
Experience
National Board Member
Jul 2025 — Present
National Board Member guiding Grateful Giving’s strategy, governance, and mission-driven growth. Marketing Committee.
Education
Boston University
BSBA, Marketing
Duke University - The Fuqua School of Business
MBA, Business Administration and Management, General
Skills
- Consumer Goods
- Leadership
- Consumer Insight
- Strategic Thinking
- Market Planning
- Market Research
- International Marketing
- Brand Equity
- Strategic Partnerships
- Marketing Management
- Market Analysis
- Interactive Marketing
- Retail Marketing
- Athletic Footwear
- Product Launch
- Fmcg
- Brand Development
- Segmentation
- Strategy
- Global Marketing
- Marketing Research
- Customer Insight
- Management
- Marketing
- Brand Architecture
- Strategic Planning
- Digital Marketing
- Relationship Marketing
- Direct Marketing
- Pricing Strategy
- Competitive Analysis
- Shopper Marketing
- Trade Marketing
- Consumer Products
- Advertising
- Product Marketing
- Product Innovation
- Brand Awareness
- Consumer Behaviour
- Social Media Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.