Hilary Engel

About Hilary Engel

Hi, I’m Hilary.I lead legal marketing and digital strategy initiatives that drive measurable global brand growth — with a focus on social, digital visibility, and data-backed decision-making.During my 10+ years in B2B marketing and communications, I’ve built and scaled programs in complex legal environments where nuance, risk, and reputation matter. My work sits at the intersection of brand, analytics, executive positioning, and business development — translating sophisticated ideas into digital influence that actually moves the needle.I’ve:• Built enterprise-level social media strategies from the ground up• Integrated PR, alerts, thought leadership, and website content into unified digital frameworks• Developed executive-level reporting that connects marketing performance to revenue impact• Partnered with attorneys and leadership to elevate visibility in competitive marketsI care deeply about strategy — but I also care about making it resonate. Data without creativity is flat. Creativity without data is guesswork.I’m especially energized by:• Executive visibility & thought leadership• Building scalable digital systems• Aligning content, social, and the brand around shared business goals• Leading and mentoring teamsOutside of work, I bring the same energy to community leadership. Most recently, as VP Marketing & Communications for The Junior League of Minneapolis, I led a six-member council, oversaw advocacy communications, and executed multi-channel campaigns, including a Centennial Gala that raised $300K for community impact.When I’m not leading campaigns, you’ll find me listening to a true crime podcast, watching football (Skol Vikings!), hunting for Easter eggs in Taylor Swift lyrics, or ordering another coffee (former barista here — if coffee is the question, yes is the answer).When I’m not leading campaigns, you’ll find me listening to a true crime podcast, watching football (Skol Vikings!), hunting for Easter eggs in Taylor Swift lyrics, or ordering another coffee (former barista here — if coffee is the question, yes is the answer).Myers-Briggs: ENFJEnneagram: 8w7CliftonStrengths: Achiever • Belief • Communication • Ideation • IncluderPronouns: she/her/hers[Disclaimer: All views are my own.]

Experience

1. Social Media Manager

   Willkie Farr & Gallagher LLP

   Jan 2026 — Present · New York, NY, US

   I lead global social media strategy for Willkie, a top-tier international law firm. As the firm’s first dedicated social media leader, responsible for building and operationalizing a centralized, enterprise-level social program supporting brand visibility, thought leadership, business development, and attorney positioning.Core focus areas:• Global social media governance and content framework• Cross-office content prioritization and workflow alignment• Executive and partner LinkedIn strategy• Integration of PR, website, and alert communications into social distribution• Analytics and performance tracking across firm channels• Brand consistency and risk-aware digital execution

Education

• Arizona State University

  M.A., Political Psychology

• Bethel University

  B.A., Sacred Music, Minor in Leadership Studies

  2010 — 2014