Hilary Daly Eden

About Hilary Daly Eden

Hilary is an advertising creative director, strategist and narrative filmmaker. She has worked with industry leading brands in the fashion, retail, tech and entertainment sectors with a focus on digital and paid social content. Her first narrative film Bellybutton is an official selection of the 2023 Tribeca Film Festival

Experience

1. Senior Creative Strategist

   Meta

   Feb 2015 — Present · New York, NY, US

   Lead the creative/content strategy for ten leading advertisers per quarter, consisting of multimillion-dollar investments, to drive customer growth and brand awareness for key marketing initiatives (e.g. product launches, holiday campaigns, full funnel activations)- Drive content strategy and lead strategy workshops for brands in various industries, including Direct to Consumer retail, Streaming Services, eCommerce, and Fashion to challenge, provoke and develop digital marketing playbooks- Analyze and utilize performance data, marketing analytics, and consumer insights to fuel content ideas across all Meta platforms to enable informed creative recommendations that improve ad campaign strategies and performance- Serve as the Author and Keynote Speaker at industry event including the Meta Performance Marketing Summit to educate and provide customers with data-driven ad creative best practices- Develop and scale frameworks for how AI can increase efficiencies in creative processes and drive performance results for advertisers.

Education

• Trinity College-Hartford

  BA, Art History

  2004 — 2008

Skills

• Advertising
• Brand Development
• Integrated Marketing