Hilary R. C.
Director, Dtc Research @Warner Bros. Discovery
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WORK HISTORY
Director, Dtc Research @Warner Bros. Discovery
I lead growth-marketing research across global markets, delivering consumer insights that shape acquisition strategy, monetization priorities, and retention optimization for HBO Max. My work translates research into executive narratives that guide product and marketing decisions and strengthen the connection between customer understanding and commercial outcomes.I conduct pricing and promotion research that identifies cannibalization risks and improves subscriber lifetime value, while leading customer experience measurement programs such as NPS and satisfaction tracking. These insights help leadership prioritize investments that improve retention, reduce churn, and drive sustainable growth.
EDUCATION
Loyola University New Orleans
Bachelor of Science, Business Administration
Pepperdine Graziadio Business School
Master of Business Administration (M.B.A.), Applied Analytics
ABOUT HILARY R. C.
I’m a consumer insights executive with 18+ years of experience building and leading high-impact insights organizations that connect customer understanding to enterprise strategy and commercial decisions.Throughout my career I’ve helped companies translate qualitative, quantitative and AI-enabled research into clear executive narratives that drive measurable outcomes. My work has influenced more than $100M in product and marketing investments across technology and entertainment companies, including scaling global insights teams and embedding the voice of the customer into critical business decisions.I specialize in building scalable insights functions that enable organizations to move faster and make smarter decisions. Whether advising C-suite leaders, designing growth frameworks, or integrating analytics into strategy, my focus is always the same: turning consumer insight into business impact.Whether I’m advising the C-suite, championing experimentation culture, or evolving research operations, my focus is on impact — helping teams connect with users, innovate boldly, and deliver measurable business outcomes.Let’s connect if you’re passionate about human-centered innovation, scaling research impact, or driving data fluency across organizations.
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