Hilary Borndahl
Founder & Chief Executive Officer @Miix Analytics Inc
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WORK HISTORY
Founder & Chief Executive Officer @Miix Analytics Inc
ON, CA
Miix™ Analytics Inc. is a marketing consulting boutique based in the greater Toronto area. Launched in January 2021, Miix™ aims to take a fresh approach to service Canadian Marketing Mix Modeling programs by leveraging talent that is 100% based in Canada and personally experiences the media and marketing of your
EDUCATION
University of Guelph
BComm, Marketing Management
SKILLS
ABOUT HILARY BORNDAHL
With over 20 years of experience in Marketing Analytics and MR, I founded Miix Analytics in 2021 to offer a fresh and innovative approach to Marketing Mix Modeling programs for brands. We help brands in the US, Canada, and abroad to prove the value of their Marketing budget and optimize future plans to increase return on investment (ROI). Our team of Data Analysts/Scientists based in Toronto run end-to-end project engagements, fully immersing themselves in our client\'s business challenges. As a passionate and curious entrepreneur, business leader, and public speaker, I love sharing my stories, insights, and knowledge with others in hopes of inspiring others along their career and life journey. Across leadership roles at Nielsen, Kantar, and Miix, I have worked with leading global brands and Fortune 500 companies across various industries and regions, delivering impactful and actionable solutions. I am a mother to three amazing daughters and a fierce advocate of Advancing Women - challenging glass ceilings, matters of equity, equality, diversity, and inclusion.\"There is only one way to look at things until someone shows us how to look at them with different eyes.\"- Pablo Picasso. I 100% believe diversity in an organization is a huge value ad - diversity in life experiences and educational backgrounds included.I love building & and supporting \'Community\' through various networks including WishList (a group that I co-founded in 2017), the Canadian Marketing Association (Media Council), the Insights Association (Toronto Chapter & CEO Summit squad), and various alumni groups (YMCA Camp Wanakita, Burlington Teen Tour Band).Follow me to hear more about my journey as we transform Miix from a start-up to a grow-up.
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