Hilarree W.

About Hilarree W.

I am a planner and a doer with attention to detail to match. I am passionate about building connections between amazing products and users through storytelling and propagation of the message via new and emerging marketing instruments.I have a Bachelors in Public Relations and an MBA with a focus on Brand Management. My career spans a diverse range of industries — advertising, automotive, games, mobile and television — and I have built deep experience across various marketing disciplines which include product marketing and partner marketing.

Experience

1. Director of Product Marketing

   Brave

   Jan 2022 — Present

   Led consumer product marketing for Brave, serving 100M+ users. Owned marketing budget and channel strategy (paid, influencer, PR, community, and lifecycle). Reported to the VP of Marketing. Managed Product Marketers and Community Managers, and a team of campus marketers.

Education

• University of Notre Dame - Mendoza College of Business

  Master of Business Administration (MBA), Brand Management and Business Analytics

• Purdue University

  Bachelor of Arts (BA), Public Relations

Skills

• Product Lifecycle Management
• Mobile Devices
• Pricing Strategy
• Creative Direction
• Mobile Marketing
• Management
• Integrated Marketing
• Analytics
• Strategic Partnerships
• Marketing
• Online Marketing
• Brand Development
• Online Advertising
• Product Management
• Product Marketing
• Digital Strategy
• Digital Marketing
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Marketing Research