Hilarie Hildebrandt

Senior Vice President, Global Customer Marketing @Paramount

Los Angeles, CA, US

Strategic oversight to align EST / VOD and SVOD businesses to reach objectives & financial goals\\\\n• Ensure alignment of Paramount Home Entertainment and Paramount+ streaming platform (P+) throughout launch of the service in each territory around the world\\\\n• Key point of contact to drive collaboration with P+ team on creative, media, consumer messaging and theatrical promotions\\\\n• Executive oversight of Home Entertainment Sales & Customer Marketing team for Global account base including Amazon, Apple, Google, Microsoft\\\\n• Key point of contact to drive collaboration with Paramount Global teams of creative, media, consumer messaging and theatrical promotions.\\\\n• Project management from inception to execution including managing budgets, cross departmental collaboration, developing campaigns and presenting to key stakeholders.\\\\n• Core focus to drive corporate priorities with lifecycle planning of consumer facing, innovative programs.\\\\n• Lead initiatives and strategy with key studio partners to develop and execute ground-breaking programs (Hasbro, CBS, Skydance, Lucasfilm).\\\\n• Work across brand marketing, PR, digital marketing and media to create and execute compelling and culturally relevant campaigns to acquire and retain new customers.\\\\n• Leverage consumer research & data to formulate consumer strategy and adapt to evolving marketplace.\\\\n• Successful manager and mentor of top tier, account facing Sales and Customer Marketing executives.\\\\n• Leader in developing strategic presentations for Account Executive and Studio Leadership teams.\\\\n• Develop targeted 3rd party and device partnership opportunities including Apple / Siri, Amazon / Alexa, Samsung, Roku, Dolby.\\\\n• Led studio with launch of AppleTV+, Amazon Prime, Google / YouTube to leverage streaming services to drive transactional growth.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Western University

BA, English