Hilari Figliola
Store Merchandiser | Zulily
- Role
- Store Merchandiser at Zulily
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Hilari Figliola
Experienced E-commerce Merchandiser with a demonstrated history of working in the retail industry. Skilled in Microsoft Word, Coaching, Sales, Retail, and Management. Strong marketing professional with a Bachelor of Arts and Communication focused in Public Relations, and Advertising from Pacific Lutheran University.
Experience
Store Merchandiser
May 2021 — Present · Seattle, WA, US
Partner with Marketing daily to ensure optimal customer experience on all site platforms. Includes selection of imagery for daily and incremental emails- Advocate for the Customer Experience through partnership with Divisional leads on strategic development of the merchandising calendar- Provide analysis on deals and holiday campaigns to the Merchandising Executive team on a weekly, monthly, quarterly and year end cadence. Leverage analytics to understand performance of creative treatments and customer interaction on the site to identify business opportunities. Offer suggestions based on data to improve results- Responsible for “Strategy Events” which help support the merchandising team with selling through inventory in our warehouse, selling $10.1M in demand in 2022 and 758k units, up 10% YOY- Manage Holiday Blow-out Events which drove 2022 $16.9M in demand in 2022, which was +19% YOY. I revamped the campaign structure in Q4 which led to 27%-91% increases in demand YOY. Developed the first process & timeline document that serves as a point of reference for all participating in or managing these campaigns- Ownership over Outbound Marketing support for Merchandising- Proactively review merchandising event calendars holistically to identify opportunities, collections, themes, marketing and branding. Ensure merchandising opportunities support merchandising strategy- Worked closely with and communicated to the broader Merchandising Executive team daily.
Education
Pacific Lutheran University
Bachelor of Arts and Communication, Public Relations, and Advertising
2007 — 2011
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