Hikmet Sugoer
Founder @Sonra Berlin
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WORK HISTORY
Founder @Sonra Berlin
Berlin, DE
I love products. Especially Footwear.Say Hello to \"S O N R A\". Handcrafted in Europe. Designed by me.Releasing End of 2016.
EDUCATION
Technische Universität Berlin
Informatik
Technische Universität Berlin
BWL
SKILLS
ABOUT HIKMET SUGOER
I’m Hikmet Sugoer - brand builder, sneaker pioneer, and founder of SONRA Berlin, a premium sneaker label known for storytelling, sustainability, and limited-run european craftsmanship.Before SONRA, I founded Solebox, one of Europe’s most influential sneaker boutiques, helping to shape sneaker culture well before it became mainstream. After selling and exiting Solebox nearly a decade ago, I turned my focus toward building something more personal, sustainable, and community-driven.With over 25 years in the sneaker, lifestyle, and product design industries, I now work with footwear, automotive, watch, and collectible brands to create products and collaborations that resonate deeply and not just sell.Whether it\'s a strategic brand collab, product concept, limited edition launch, or storytelling campaign : I bring insight, credibility, and execution. My projects often sell out within hours, receive global media coverage, and maintain long-term cultural relevance.Notable collaborations include work with Adidas, Asics, Bianchi, Converse, Diadora, eBay, Lacoste, Porsche Design, Puma, Reebok, Rimowa, Saucony, Sinn, Smart, Vans, and many others.Let’s build something that matters. Open to: strategic brand partnerships, capsule collections, consulting, co-creation, or investor inquiries.
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