Kirby Frank
Director, Brand Strategy @American Signature Inc
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WORK HISTORY
Director, Brand Strategy @American Signature Inc
Columbus, OH, US
Lead strategic development of omni-channel go-to-market plans (social, influencer, search, TV, radio, print, email, web, OOH, POS), driving a 5% increase in traffic YoY.Develop full funnel messaging and content strategy, collaborating with media, ecomm, and POS teams to build channel specific content calendars.Oversee strategy to execution in organic social, influencer, activations, and partnership marketing, resulting in a 27% increase in reach during peak promotional periods YoY.Lead a 5-member social team of internal and agency partners, driving a 40% increase in engagement across Instagram, Facebook, TikTok, and Pinterest YoY.
EDUCATION
Ohio University
Bachelor’s Degree, Marketing and Fine Arts
ABOUT KIRBY FRANK
Brand Marketing Leader with 10+ years experience driving retail growth through insight-led strategy and storytelling. Adept across agency and in-house environments, crafting content and creative strategies that strengthen brand equity. Recognized for cross-functional leadership and delivering customer-centered campaigns that drive business results.
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