Michael Costello
The brass tacks of it, I am a writer, creative thinker, and brand storyteller. My writing experience is varied and my writing ability, versatile. I\'m a veritable Swiss Army Pen.
- Role
- Associate Creative Director, Copy at MINDS + ASSEMBLY
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Michael Costello
EXECUTIVE PROFILEStrategic and creative director-level marketing professional with more than 19 years of agency experience and demonstrated expertise in positioning, marketing strategy, and award-winning campaign development across digital and traditional channels. Clients range from startups to global, multi-billion-dollar enterprises. Exceptional communicator with successful record of leading teams, securing key clients and over-delivering on market-moving ideas. SKILL HIGHLIGHTSCreative Problem SolvingGlobal & Domestic ExperiencePositioningBrand Identity Development Concept + Message DevelopmentNew Product LaunchesStrategic Brand PlanningDigital InnovationWorkshop Creation & FacilitationCORE ACCOMPLISHMENTS• Created award-winning disease education and branded product campaigns • Launched 10+ brands including 5 orphan drugs• Mentored copy department and created internal resources and training materials
Experience
Associate Creative Director, Copy
Oct 2024 — Present
Content-strategy and writing for brand in neuromuscular category• Key deliverables disease state and brand messaging, concepts, and HCP tactics
Education
State University of New York at Fredonia
Bachelor of Arts, English
1995 — 1999
The New School
Master of Fine Arts, Creative Writing
2000 — 2002
Skills
- Creative Direction
- Positioning
- Corporate Branding
- Concept Development
- Graphic Design
- Branding & Identity
- Art Direction
- Brand Development
- Creative Strategy
- Integrated Marketing
- Strategy
- Marketing Communications
- Brand Architecture
- Digital Marketing
- Marketing
- Copy Editing
- Advertising
- Brochures
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