Ethan Higgins
LSM | Digital Attraction Regional Captain
- Role
- Regional Digital Attraction Captain at Target Optical
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ethan Higgins
Regional Digital Attraction Captain and Licensed Manager. I joined EssilorLuxottica in 2019, since then I’ve become the youngest Target Optical manager in our region. Responsible for driving traffic and enhancing search engine rankings via strategic Google Review initiatives across 20+ locations. I\'m passionate about modernizing our store environments through effective change management. I’ve worked extensively with my team to successfully navigate the digital revolution, improving overall operational efficiency and guest experience.
Experience
Regional Digital Attraction Captain
Feb 2025 — Present
Responsible for driving traffic across 3 states and 20+ locations through improving our Google search engine rankings. By end of FY25, region wide Google Reviews %’s had risen to all time highs.
Education
University of Cincinnati Carl H. Lindner College of Business
Bachelor of Business Administration - BBA, Entrepreneurship
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