Hiba Sherin

Experience

1. Digital Marketing Specialist

   Lanstitut

   Jun 2024 — Present · Kozhikode, IN

   As a Digital Marketing Specialist, I am passionate about leveraging data-driven strategies and creative content to drive online visibility and engagement. My expertise spans various digital marketing channels, SEM, social media, email marketing, and content creation. With a keen eye for detail and a results-oriented mindset, I excel in crafting and executing campaigns that not only increase brand awareness but also generate measurable ROI.Key ResponsibilitiesManage paid search campaigns, optimizing for cost-effectiveness and lead generation.Content Creation & Management: Create compelling, targeted content across various digital platforms, including blogs, social media, and websites. Collaborate with graphic designers and content creators to ensure consistency in brand messaging.Social Media Marketing: Plan, execute, and monitor social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Analyze engagement metrics and adjust strategies to maximize reach and impact.Email Marketing: Design and implement email marketing campaigns, from list segmentation to crafting engaging newsletters. Track performance metrics and optimize for open rates, click-through rates, and conversions.Analytics & Reporting: Utilize tools like Google Analytics, SEMrush, and HubSpot to track, analyze, and report on key performance indicators (KPIs). Provide actionable insights to improve campaign effectiveness and achieve business objectives.Collaboration & Communication: Work closely with cross-functional teams, including sales, product development, and customer support, to align digital marketing strategies with overall business goals.Achievements

Education

• MJHSS Elitle vattoli

  JDT Islamic college of arts and science, B.Sc Statistics

• JDT ISLAM ARTS & SCIENCE COLLEGE, VELLIMADUKUNNU

  Bachelor of Science - BS, B.Sc Statistics