Hiba Hafit
Regional Marketing Manager – Americas | B2B Lifting & Safety Equipment | YOKE Inc.
- Role
- Marketing Communications Specialist at Yoke Industrial Corp
- Location
- Wilmington, NC, US
- LinkedIn followers
- 500 followers
About Hiba Hafit
Marketing Manager working across brand and digital in B2B and industrial environments. I’m hands-on by nature and enjoy building marketing that’s both clear and useful, from digital content and campaigns to trade show materials used in real customer interactions.I’ve mostly worked in small teams and solo roles, which has made me comfortable owning projects end to end and collaborating closely with sales, technical, and global teams. I bring an international background, a Master’s degree in business and a multilingual skill set to everything I do.
Experience
Marketing Communications Specialist
Jun 2025 — Present · US
Develop and execute multi-channel marketing campaigns to enhance brand visibility and product awarenessCollaborate with global sales teams to create tailored communication materials and presentationsManage internal communication tools such as newsletters, updates, and marketing enablement resourcesConduct market research and competitor analysis to inform campaign strategiesCoordinate digital content, including website updates, social media posts, and marketing collateralSupport planning and execution of trade shows and product launch initiatives
Education
Université Côte d'Azur
Licence, Droit
2018 — 2022
SKEMA Business School
Msc International Business, International Business
ESCCOM
Bachelor's degree, Marketing Communication
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