Justina Thompson

About Justina Thompson

yes, you heard right: she\'s young, she\'s Black, she\'s gifted! meet justina (jeanie) thompson, a caribbean-american writer, marketer, creative, and social-impact savant based out of boston, ma. although jeanie\'s only a year out of her undergrad experience, she has spent much of her (very fresh) career jumping at numerous opportunities to build an exceptional work background; one that authentically represents her steadfast love for community, continuous learning, and authenticity. thus far, jeanie has 4+ years of social media marketing + management, copywriting, and digital content strategy under her belt. she hopes to only strengthen these skills with time, experience, and opportunities afforded to her by brands/companies that see value in her talents.‍ jeanie is primarily interested in any positions related to marketing (copywriting + editing/social media strategy/audience development/community management roles preferred*), deia, and communications. she\'s also a 2022 AVA gold award winner for her co-producing work with the critically-acclaimed children’s book podcast, reading with your kids. wanna chat about working with jeanie? just say hi via inmail or send a message to her directly at j••••••••@gmail.com.

Experience

1. Jr Staff Writer Associate Marketer

   HubSpot

   Jun 2024 — Present · Boston, MA, US

   As a Jr. Staff Writer/Associate Marketer at HubSpot, I write B2C/B2B sales, entrepreneurship, and business growth content for sales professionals, business owners, and entrepreneurs nationwide. In my time at HubSpot, I\'ve: Authored, refreshed, and optimized 10+ articles for the HubSpot Sales and Marketing Blogs. Piloted AI-focused content experiments for HubSpot Blog content (focusing on increasing visibility of HubSpot Blog content across major LLMs and Google\'s AIOs). Interviewed various entrepreneurs, freelancers, marketing/sales SMEs, and business owners for HubSpot Media-owned blog content. Consulted SEO and various marketing data analytics tools (Ahrefs, Looker, Glimpse) to track MSVs, search intent, and other data-informed insights for HubSpot Sales Blog content. Utilized HubSpot\'s CMS software to upload new HubSpot Blog content + refresh old content. Spearheaded planning for + execution of the HubSpot Blog and broader Media Team’s Quarterly Anti-Racism Trainings. Successfully followed and implemented HubSpot\'s EEAT content strategy into all long-form blog content. Conducted interviews with 10+ sales and entrepreneurship experts/thought leaders. Utilized various AI tools (i.e, Claude, ChatGPT, Gemini, etc.) to produce, edit, and optimize public-facing HubSpot Blog copy. Check out my author profile here: https://blog.hubspot.com/sales/author/justina-thompson.

Education

• Emerson College

  Bachelor of Arts - BA, Media Studies

  2020 — 2024