Alfred Cervantes

About Alfred Cervantes

Creative leader with 15+ years of experience delivering impactful design across digital, print, OOH, and brand systems. Known for shaping design operations, building scalable creative infrastructure, and guiding cross-functional teams toward high-performance outcomes. Proven ability to translate complex ideas-especially in science, health, and education, into accessible, resonant visual narratives.

Experience

1. Creative Director

   Arcoiris Labs Nyc

   Jan 2016 — Present · New York, NY, US

   As Founder and Creative Director of Arcoiris Labs, I lead brand and design initiatives across a wide range of creative projects for global brands and mission-driven organizations. I specialize in delivering high-impact solutions across digital, print, out-of-home, presentation, and editorial media—balancing strong creative direction with hands-on production expertise.I collaborate closely with agency teams, vendors, and in-house stakeholders to ensure high-quality execution under tight timelines, always aligning with business goals and audience needs.Key Focus Areas: • Creative & Production Management: Oversee design and production of digital, print, OOH, and presentation assets, ensuring timely delivery, quality control, and brand alignment. • Cross-Functional Collaboration: Partner with agencies and vendors on art direction, presentation design, photo retouching, printer proof review, and final mechanicals. • Design Operations: Support project planning, resource alignment, and execution across varied scopes—bringing clarity and consistency to complex workflows. • Brand Strategy: Develop clear, audience-informed design strategies that strengthen brand identity and improve communications across all touchpoints. • Scalable Creative Impact: Continuously evolve creative capabilities and offerings to meet client needs and increase business value.Select Clients: Nike, BMW, GYRO, Character, Wunderman Thompson, Saatchi & Saatchi Wellness, The City University of New York, NYC Department of Education, Emblem Health, Magic Bullet, and Quince.

Education

• Shillington

  Certification Program, Graphic Design

  2018 — 2018

• Adhouse NYC

  Advanced Advertising Concepts and Campaign Development

  2014

• Parsons School of Design - The New School

  BFA, Illustration

  1998 — 2002

• General Assembly

  Certification Program, Visual Design and UX

  2015

• 101 The Ad School

  Courses in Advertising Concepts and Art Direction

  2012 — 2014

• Passalacqua School of Drawing

  Courses in Reportage Drawing and Illustration

  2000 — 2002

• Noble Desktop

  Certification Program, Web Design

  2015

Skills

• Ninja Skills
• Illustration
• Concept Design
• Graphic Design
• Drawing
• Brand Development
• Interactive Advertising
• Corporate Identity
• Art Direction
• Graphics
• Information Design
• Logo Design
• Brochures
• Friendly Personality
• Adobe Creative Suite
• Presentation Design
• Outdoor Advertising
• Urbanism
• Mac
• Art Education
• Experience Design
• Layout
• Corporate Branding
• Illustrator
• Photoshop
• Digital Illustration
• Image Manipulation
• Indesign
• Project Management
• Storyboarding