Haley Maxfield

About Haley Maxfield

Often referred to as the \'content queen\', I am an expert in social media and brand marketing with a strong history of creating engaging content and facilitating and executing winning strategies. I have a passion for leading people and leveraging digital channels to build community and meet company objectives.I own my own business, HungryInDallas, and also lead the Social & Community team at Babe Original. Babe Original is a growing performance-based beauty company focused on enhancing your natural features and inspiring confidence in our customers. In my role, I oversee the social, content and community team. We own the organic social channels, the ambassador and UGC programs, assist with paid media strategy and TikTok Shop.HungryInDallas started as a TikTok account and has become one of DFW\'s top-performing social media marketing accounts featuring food, drinks, and things to do all across the metroplex.

Experience

1. Content Marketing Manager

   Performance Beauty Group

   Nov 2025 — Present

   Core member of the TikTok Shop Task Force, leading cross-brand strategy, best practices, and knowledge sharing to scale social commerce across PBG brands.Help lead TikTok Shop strategy for Babe Original, driving GMV through creator partnerships, conversion-focused content, and integrated campaign support—positioning TikTok Shop as a top retail growth channel and driver of demand across DTC and retail partners.Analyze performance and optimize content to improve conversion, revenue, and community growth as well as support with live-selling programming.

Education

• Texas Tech University

  Bachelor's degree, Advertising