Pooja Choudhary

Sr Digital Marketing Analyst @Kensium

Hyderabad, IN

SEM/PPC Campaign Management:>Google & Bing Ads campaigns: Shopping ads, search ads, performance max, display ads, app campaigns (Android & IOS), video ads, demand gen, remarketing campaigns.>Maintain/Monitor KPIs, Keyword bids, ROAS, Audience and Budget Management>Meta Ads: Lead Generation, App Campaign (Android & IOS), Page likes, Insta followers>Amazon Sponsored Ads (manual product feed & automated ads)>LinkedIn Advertising (Awareness, Consideration, Conversion)2. Conversion Tracking and Analytics:>Conversion Tracking setup, management & troubleshoot (if any issues) using Google Tag Manager (GTM)(built-in and custom tags)>GA4 setup, monitor, & troubleshoot (if any issues). Event setup & conversion tracking.>Firebase dashboard set up & support and troubleshooting analytics for app campaigns>Meta Pixel, Event Manager & Conversion API set up support and troubleshooting>Shopify, Shopify Plus, BigCommerce, LinkedIn Advertising3. E-commerce and Product Feed Management:>Merchant Centre account set up, management and troubleshoot policy issues>Meta Commerce Manager 4. Reporting and Strategy:>Create & share monthly GA4 & PPC report of assigned projects (Tool: Looker Studio)>Provide monthly recommendations, campaign structuring & strategies + KPIs Forecast.5. Prompt Engineering for Digital Advertising>Leveraged AI tools (e.g, ChatGPT, Bard) for PPC strategy ideation, ad copy refinement, and competitor analysis.>Skilled in strategic prompting to enhance Google Ads performance through AI-generated insights.6. Leads Automation:>Leads Automation set up for Google & Meta Lead Ads Forms via Google Spreadsheet Integrations and testing through API Platform (postman)7. Additional Tasks and Collaboration:>Prepare PPC platforms’ audit, health and advertising research reports>SEO Tasks- Search console issues troubleshoot, website and SERP issues, competitive analysis and website audits reports, Google My Business & Local SEO