Tessa Hatlelid

About Tessa Hatlelid

Consumer-focused content designer with 7+ years of experience bringing clarity to complex…

Experience

1. Senior Content Designer

   Wells Fargo

   Mar 2022 — Present · San Francisco, CA, US

   Led content strategy and design for the long-term vision of the bank’s Administration product, including a comprehensive content audit, user research on streamlining user management, and developing clear, consistent design strategies for an entitlements model• Produced UX copy, help text, and feedback messaging for commercial banking applications, transforming stiff language and rigid processes into an intuitive experience. Ensured consistency in strategy, tone, and terminology across products• Optimized Administration workflows by restructuring information hierarchy to reduce cognitive load, while collaborating with design partners to ensure accessibility compliance and adherence to design patterns• Championed content-first priority guides as an essential tool for UX teams, driving adoption across multiple design teams. These guides improved efficiency and innovation by aligning business and user goals at the outset of sprints• Led design reviews for stakeholders, developers, and QA teams, facilitating the seamless implementation of designs

Education

• The Australian National University

  Graduate Diploma of Science

  2009 — 2009

• Tulane University

  Bachelor of Arts (BA)

  2004 — 2008

• San Diego City College

  Certificate

  2011 — 2015

Skills

• Graphic Design
• Positouch
• Open Table
• Illustrator
• Adobe Photoshop
• Indesign
• Advertising
• Social Networking
• Micros
• Adobe Creative Suite
• Customer Service
• Photoshop
• Social Media
• Aloha
• Microsoft Office
• Microsoft Excel