Sarah Collins

Digital Engagement Strategist (Crm) @Baptist Health

Jacksonville, FL, US
MOBILE NUMBERS
+19•••••••26

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WORK HISTORY

Nov 2023 — Present

Digital Engagement Strategist (Crm) @Baptist Health

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Jacksonville, FL, US

At Baptist Health, Northeast Florida\'s largest and most preferred health system, I use marketing strategy, consumer insights and CRM tools (Salesforce Marketing Cloud, Health Cloud, Data Cloud) to design digital patient experiences that drive engagement, improve efficiency, and increase acquisition, retention and revenue for the health system. I analyze data and build dashboards to report on campaign metrics and optimize future marketing efforts. I work closely with our Salesforce implementation partner to ensure program success and support the larger MarComm team on various strategic and digital marketing projects.

EDUCATION

N/A

University of North Florida

Bachelor of Science

SKILLS

AdvertisingPublic RelationsSocial NetworkingMedia RelationsSocial MediaDirect MailStrategic CommunicationsEvent PlanningPhotographyEmail MarketingMarketing CommunicationsProject ManagementLeadershipIntegrated MarketingDigital MarketingBrand ManagementMarketing StrategyMarketingMedia BuyingCopywritingBloggingSocial Media Marketing

ABOUT SARAH COLLINS

Sarah is a MarComm and CX professional with 20+ years of experience across agency…

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