Katie Evans

Copywriter @Bloomingdale's

Responsibilities include: • Creating copy for all social media platforms and accounts • Writing descriptions for all lingerie, sleepwear and beauty products, and assisting with accessories, home goods, ready-to-wear, kids and menswear • Crafting weekly on-brand e-mail and website messaging for intimates and beauty, with occasional work in accessories, menswear and loyalty • Creating seasonal lookbook and campaign copy for web and catalog, starting with thematic conception through to launch • Concepted and executed the format and content restructure of beauty product descriptions, resulting in a notable spike in web sales (some products saw up to +200%)