Julie Clark

Director of Sales and Events @Barcelona Wine Bar

US

Provided executive-level leadership for the overall planning and strategy development for in-person and virtual events programs, mentoring high-performance sales teams.Key Achievements:• Enabled growth in the events revenue generation from less than $500K a year to $5M a year.• Led the hiring and development of a high-performance event management team, including training, coaching and mentorship.• Championed the execution of an Event Platform and Management System as well as the creation of general event management policies.• Drove a new take-out campaign and design of group and large format offsite dinners and virtual events to successfully cope with the COVID restrictions.• Built and maintained strong relationships with customers and people across different departments, through proactive communication.• Arranged regular training and coaching for the team to equip with useful tools and resources to create responsive pitches.• Provided leadership and support for the client services team, overseeing the hiring and onboarding of all new team members.• Developed and implemented sales strategy including tactics, pitch scripts, target markets, and segmenting customers.