Thiru Moorthy

Experience

1. Group Manager - Marketing

   WNS

   Jul 2025 — Present · Bengaluru, IN

   As part of WNS’s centralized digital marketing team, I drive performance-focused initiatives across global websites including WNS, WNS-Vuram, and The Smart Cube, with a mission to scale visibility, leads, and revenue through SEO, SEM, and LinkedIn Ads optimization. Key Achievements & Impact:• SEO Growth: Increased organic website traffic by 30% YoY through a comprehensive strategy covering technical SEO, on-page optimization, content marketing, and authority-building off-page activities. Consistently delivered higher search rankings for priority keywords aligned with business goals.• Revenue from SEM: Designed and managed high-performing paid search campaigns (Google Ads), handling budgets of $1 million+, resulting in 7% higher lead conversion rates and a significant increase in qualified leads for core business services.• LinkedIn Ads Success: Launched and optimized LinkedIn campaigns targeting C-suite and decision-makers, leading to 28% lower cost-per-lead (CPL) and stronger engagement with enterprise audiences. Helped boost brand visibility in priority global markets.• Data-Driven Results: Implemented A/B testing, campaign optimization, and analytics-driven insights, directly contributing to XX% increase in MQLs and measurable improvement in pipeline growth.• Cross-Brand Impact: Partnered with internal teams to streamline digital marketing strategies across multiple WNS brands, ensuring consistent growth and stronger online presence across industries.Through a strategic mix of SEO, SEM and Paid Ads, I have consistently delivered measurable improvements in organic visibility, lead generation, and revenue impact—helping the organization expand its digital footprint and achieve scalable growth.