Erin Robinson

Social Media Strategist @Sales Factory

Greensboro, NC, US

Leverage social media analytics to identify growth opportunities optimizing campaign ROI.+ Spearheaded the social content shoot for Sabor Latin Street Grill, preparing shot lists, capturing behind-the-scenes and UGC content, and integrating assets into social media calendars.+ Trained Tempur Sealy Hospitality employees and Sales Factory interns on LinkedIn engagement strategies.+ Partnered with a team member to deliver a presentation on the importance of social media for brand success to Sales Factory staff, emphasizing strategies for effective implementation.+ Launch and manage influencer programs, negotiating contracts and ensuring alignment with brand voice to maximize campaign reach and effectiveness.+ Manage end-to-end social media campaigns, working closely with designers, photographers, and external content creators to deliver high-quality content aligned with brand goals.+ Tracked emerging internet trends and cultural moments to develop timely, engaging social campaigns that resonate with target audiences.

West Virginia University

Master's degree, Integrated Marketing Communications

UNC Hussman School of Journalism and Media

Bachelor's degree, Editing and Graphic Design

The University of North Carolina at Chapel Hill

Bachelor's degree, Media and Journalism- Editing and Graphic Design