Hewen Zhang
Senior Manager, Global Online Strategy @The Estée Lauder Companies Inc.
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WORK HISTORY
Senior Manager, Global Online Strategy @The Estée Lauder Companies Inc.
NY, US
Global Platform Strategy & Market Intelligence: Architected global reporting frameworks and conducted regular market and competitive analysis across diverse business models, including Marketplaces (Tmall, Taobao), Wholesale (JD.com), and Social Commerce (Douyin, TikTok Shop). Provided senior leadership with visibility into landscape shifts, competitor dynamics, and emerging trends- Strategic Planning & Roadmap Development: Partnered with leadership to define Global Playbooks, Strategic Blueprints, and TikTok Shop Global JBPs. Supplied critical market research, including emerging market category opportunities that shaped long-term investment roadmaps- Commercial Governance & Performance: Governed the execution of aligned strategies through Quarterly Alignment Meetings (QAMs) across global regions. Delivered actionable insights that optimized operational decision-making, contributing to >240% YoY GMV growth for TikTok Shop North America (FY25 – 1H FY26)- Ecosystem Innovation & Agency Management: Sourced and managed global agency partnerships to introduce novel capabilities. Launched pilot projects across regions to empower data-driven social content optimization and to quantify holistic ROI across channels- Cross-Functional Leadership & Agility: Orchestrated multiple high-priority initiatives within a complex matrix organization, fostering collaboration across global cross-functional teams to ensure strategic alignment and rapid execution in a dynamic business environment.
EDUCATION
University of Pittsburgh
Bachelor of Science in Business Administration, Marketing/Marketing Management, General
University of Dayton
Bachelor of Science (BS), Marketing/Marketing Management, General
China University of Political Science and Law
Law
ABOUT HEWEN ZHANG
An e-commerce professional with 8+ years of experience across Estée Lauder Companies, Alibaba, and Walmart.com with a deep understanding of US and China markets. I bridge gaps between platforms, brands, and ecosystem partners to help businesses grow.Experience & Skills in:eCommerce Retail, cross-border eCommerce, Social Commerce, Business Development, Vendor Acquisition & Onboarding, Global Markets. Market Research, Brand Strategies, Partnership Management, Data Driven Approach, Project Management, Agile Methodology, Scrum, Vibe-codingTools:Copilot, Salesforce, Thoughtspot, Looker, Microsoft Suites, PowerPoint, Excel, Word, Tableau, Google Analytics, Google AdWords, Google Suites, Lovable, Cursor, Make.Bilingual - Chinese, English
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