Harold Thompson
Marketing Manager @City of Charlotte
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WORK HISTORY
Marketing Manager @City of Charlotte
Charlotte, NC, US
Product Marketing Strategy: Generated comprehensive marketing strategies to promote over 50 city services and programs, focusing on product positioning, messaging, and go-to-market plans. Optimized promotional events and campaigns, driving increased adoption and user engagement.• Marketing Leadership: Led and trained a team of marketing professionals and outsource partners, ensuring expertise in technical and digital marketing channels. Defined clear product development roadmaps and implemented marketing initiatives to support each stage.• Data-Driven Decision Making: Analyzed KPIs and measured the effectiveness of promotions across digital and traditional channels, using insights to refine product marketing strategies and optimize campaign budgets.• User-Centric Experience: Created engaging online experiences with a focus on user experience and usability, contributing to product improvement and increased customer satisfaction.• Collaboration and Communication: Actively collaborated with program managers, divisions, and teams to estimate service demand, ensuring seamless product implementation and effective launch communications.• Creative Collateral: Expanded production of digital and print marketing collateral, including video, photo repositories, graphics, and infographics, to support product awareness and brand messaging.• Content and Copywriting: Contributed to the expansion of graphics, photo, and video archives, and assisted with website content copy editing, ensuring clear and concise product messaging.• Interdepartmental Collaboration: Nominated for 7 ‘GOVies’ Awards for outstanding work, civic engagement, and innovation, demonstrating strong collaboration and leadership skills across multiple departments.• Project Management: Led the implementation of multiple marketing campaigns under tight deadlines and budget constraints.• Innovation: Continuously developed fresh advertising ideas and explored new marketing channels to reach target audiences.
EDUCATION
Winston-Salem State University
Bachelor of Science
Colorado Technical University
MBA
SKILLS
ABOUT HAROLD THOMPSON
Marketing Manager
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