Laura Hetherington
Data-Driven Demand Generation Leader
- Role
- Senior Manager of Demand Generation at DroneDeploy
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Laura Hetherington
I’m a data-driven B2B SaaS growth and demand generation leader with 10+ years of experience turning strategy into measurable revenue. I specialize in building full-funnel, omni-channel campaigns that drive pipeline growth and sustain industry-leading conversion rates. I thrive at the intersection of creativity and analytics, leveraging ICP segmentation to unlock ROI and accelerate buyer journeys. As a people-first leader, I’ve scaled high-performing teams across digital, campaign, and sales development, fostering a culture of collaboration and continuous improvement. With deep expertise in ABM, paid media, lifecycle marketing, and GTM alignment, I love helping SaaS companies move faster, scale smarter, and close bigger.
Experience
Senior Manager of Demand Generation
Oct 2025 — Present
Education
The University of Texas at Austin
Bachelor, Public Relations, McCombs Business Certificate
2008 — 2012
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