Hetal Shah

Senior Manager, Advanced Marketing Analytics @CIBC

Toronto, ON, CA

Nominated for Annual Achiever Award for exceptional performance and impact- Strategic advisor to senior marketing and product executives, driving data-informed growth strategies and delivering critical performance insights—contributing to a 50% uplift in campaign conversion and improved engagement across key initiatives- Led the core analytics function within the marketing analytics team, mentoring product owners, influencing cross-functional roadmaps, and enabling successful promotions and strategic planning initiatives- Solved high-impact business challenges through advanced analytics, identifying growth opportunities across brand and business lines—resulting in a 37% year-over-year increase in e-Mail Channel unsubscribe rate- Cultivated strong executive and stakeholder partnerships by consistently delivering actionable insights and establishing data-driven decision-making frameworks for both short- and long-term strategy development- Directed cross-functional teams through marketing transformation initiatives, leading successful proof of concepts that modernized campaign effectiveness and customer targeting approaches- Active leadership mentor with TRIEC, guiding newcomers through career development and integration into Canada’s professional landscape.

The Maharaja Sayajirao University of Baroda

Bachelors, Accounting & Auditing

Metro College of Technology

SAS Advance Programming Certificate, Data Modeling/Warehousing and Database Administration

Institute of Management Accountants

Certified in Strategy and Competitive Analysis

Canadian Securities Institute

Certificate, Canadian Securities Course

Institute of Management Accountants

Certified Management Accountant (CMA)

George Brown Polytechnic

Post Graduate Diploma, Financial Marketing

The Chartered Institute of Management Accountants

Diploma, Management Accounting