Hetal Shah

About Hetal Shah

Award-winning Marketing & Corporate Communications leader with 16 years of experience…

Experience

1. Vice President Marketing

   Protium

   Apr 2024 — Present · Mumbai, IN

   Strategy Planning: Develop and implement an overall brand, marketing and communications strategy through thoughtfully identified channels, keeping in mind the company’s target audience. Channel Marketing: Developed and executed channel marketing strategies to support and engage with direct selling agents. Initiatives include team bonding programs, product communications, and the creation of comprehensive sales literature encompassing product details and codes of conduct.Brand & Hyperlocal Marketing: Revamp the branding of 100+ branches located pan-India, which has boosted employee morale. The new branding initiative has also been done at a 25% lower cost, with installations being implemented 80% sooner. An online presence of all branches has been created through consistent hyperlocal marketing efforts on platforms such as Google My Business, Search GPT, Gemini, and LinkedIn. Regular updates are posted on each branch to drive organic SEO and build credibility.Content Marketing: Refined and developed an organic content strategy to suit the target audience (MSME) in a way that would motivate them to seek business loans. This led to improved SEO rankings by over 60% and organically grew LinkedIn followers by 40%.Keeping in mind the latest trends and changing algorithm patterns of social media channels, tweaked the designs that would make it easy for a follower to absorb information.Integrated Marketing & Communications Strategy: Led the strategy and implemented a well-thought-out narrative that was used in a phased manner to all stakeholders. Revised the content for customer communication to reduce the rejection rate at the whitelisting stage by over 70%.Identified and led the end-to-end execution of expos, trade fairs and conferences for secured lending products of the company. Team Leadership and Management: Lead and motivate a team of 7 team members to excel beyond their defined KRAs by guiding them at every stage.