Heta Desai

About Heta Desai

Marketing leader with 10+ years of experience driving digital growth, customer retention and integrated brand marketing across e-commerce, consumer tech, retail, and lifestyle brands.My journey started at Ogilvy & Mather, where I built a strong foundation in brand strategy while managing diverse portfolios across categories. I later joined Uber Eats, leading marketing operations in Mumbai during its high-growth phase and helping strengthen its market presence.At Reliance Jio, I was part of the team that developed and launched the JioNews App, contributing to one of India\'s most ambitious digital ecosystem expansions.I then moved to Nature’s Basket (RPSG Group) where I led 360° marketing initiatives and drove nationwide expansion for The Gift Studio, scaling the vertical through integrated campaigns and partnerships.Currently, I lead Retention & Digital Marketing at Shoppers Stop, where I focus on CRM, lifecycle marketing, customer engagement, and loyalty strategies to drive long-term customer value and brand affinity.My expertise lies in building data-driven marketing ecosystems that connect brand, growth, and customer experience.Outside work, I’m passionate about travel and food storytelling, having explored 100+ destinations across 20+ countries.

Experience

1. Marketing Manager

   Shoppers Stop

   Dec 2024 — Present · Mumbai, IN

   As Marketing Manager – Retention & Digital Growth at Shoppers Stop, I lead customer growth and engagement initiatives across the full customer lifecycle, focusing on building a data-driven marketing ecosystem that drives retention, platform engagement, and long-term customer value.My role involves designing and scaling lifecycle marketing journeys across onboarding, discovery, cart recovery, and post-purchase engagement, while continuously optimizing the ecommerce conversion funnel through behavioral triggers, personalization, and UX improvements.I also drive omnichannel customer communication strategies across Push, Email, WhatsApp, and SMS, enabling more personalized engagement and strengthening CRM’s role in overall platform growth.In collaboration with brand, category, product, and technology teams, I lead go-to-market strategies for brand launches, promotional campaigns, and key sale moments, while also working on loyalty programs, marketing automation, and data infrastructure using tools such as Google Analytics, WebEngage, and AppsFlyer to enable scalable, insight-led growth.

Education

• Northpoint centre of learning

  Post Graduate in Marketing Communications, Advertising

  2014 — 2015

• Softpro DMTI

  Advanced Digital Marketing Diploma, Digital Marketing

  2018 — 2018

• Indian School of Business

  Program in Product Management, Product Management

• Usha Pravin Gandhi College Of management

  Bachelor's Degree, Advertising

  2011 — 2014

• Harkisan Mehta institute Of Journalism

  Certificate in Media Management., Media Management

  2013 — 2014

• Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics

  Commerce

  2009 — 2011

Skills

• Event Planning
• Building Effective Relationships
• Client Servicing
• Creation and Ideation
• Entrepreneurship
• Content Development and Management
• Social Media Marketing
• Microsoft Office
• Sales
• Marketing
• Marketing Strategy
• Market Research
• Team Leadership
• Event Management
• Image Designing and Video Editing
• Advertising
• Public Speaking
• Marketing Communications